Argument Essays in Textbook

I feel that the essay "Just Be Nice' interested me because it had all the things needed for a good argument topic with its counterarguments and conclusion but it lacks one significant portion of a good argumentative essay: a strong introduction. The essay could have used a better thesis topic and specified a genre more than it did. Also, the target audience was not that clear and it should have clearly shown a target audience and a target that they want like their logic, emotion, or reasoning.